巴爾金強調，柏林無法忽視眼前德國面對的來自北京的挑戰——從貿易失衡開始，以及中國將稀土作為武器、北京對俄羅斯的支持，並在其區域間展現更強硬的姿態，尤其是對日本和台灣等。
第三，长期高折扣低毛利。很多品牌过度依赖营销、高租金、高投入获取流量，最终陷入低毛利困境，这也是2025年大量门店关闭的重要原因。品牌方为了供应链出货，一味推行折扣活动，看似短期业绩繁荣，实则形成了“打折打残老板，折扣折杀品牌”的恶性循环。
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